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That’s a great question! There are a number of reasons. 1. TREATS: If you already feed your pet treats, then Choolip Squeeze Vita Sticks are a tastier treat, one that smells better for humans, too! 2. PRE-CARE: Vita Sticks support all round health as well as health-specific conditions. And while they can’t stop a disease or cure one, they fill in the nutritional gaps to give your pet the best pre-care. Just like humans taking supplements! 3. ELDERLY OR ILL PETS: Senior pets or sick pets can lose their sense of smell and/or their appetite and so Vita Sticks helps stimulate their appetite, while also providing a source of hydration and vitamins. 4. BEHAVIOR: You can use Vita Sticks for rewards, training, distraction or hiding medicine. 5. BONDING: There’s nothing like sharing a lickable! It’s enriching for both of you!

Yes! Any dots or textures you may see are a result of heating, cooking and grinding various ingredients of different textures. But every stick is always 99.9% velvety smooth puree!

To prevent irritation, we don’t use preservatives for Choolip Vita Sticks. Instead, our cooked and pureed ingredients are piped through a closed system straight into our sticks and sealed. But sometimes air sneaks its way into a few sticks, and they become swollen – alerting you that it is not safe to feed to your pet. Instead, contact our customer service immediately so we can send you a replacement. Thank you for letting us know!

All squeezable products with an 80-90% moisture content like ours need a thickener, otherwise they’re just liquid and messy. But as you know, most thickeners are irritating to the digestive system (think pancreatitis and enteritis) and some (like carrageenan) are carcinogenic and even used to induce inflammation in animal studies. Tapioca starch comes from the Cassava root and is gentle and smooth for thickening natural products like this.

Choolip Squeeze Vita Sticks have a higher meat, poultry and fish content than many other similar snacks, and that translates to a few extra calories. But they’re calories with reason! For example, our Liver recipe has 2% fat compared to our Kidneys recipe (0%) because a healthy liver requires foods with higher fat content (like salmon and lobster). All Vita Sticks contain 7-10% Crude Protein and 0-2% Fat.

Most of the pet parents in our focus groups said the smell was much better than similar snacks. From a science perspective, we believe they smell better because we use fresh ingredients, cooked immediately and then piped into our packs while still warm. This creates the same environment as you would expect a packaged soup or pasta in the grocery store. So when you open it, you experience the real aroma of the food. As for exactly what do they smell like? They’re savory and meaty, without the pungent “eggy” smells of other products.

For a dog, up to 9lbs (1 stick), 9-18lbs (2 sticks), 18-26lbs (3 sticks), 26lbs+ (4 sticks). For a cat, up to 7lbs (1 stick), 7-13lbs (2 sticks), 13-22lbs (3 sticks), 22lbs+ (4 sticks). Of course, this is just a guide. You might have a 26lb dog who gets one stick a day for being a good boy. If you plan on treating more than once a day, consider our packs of 49 sticks for best value.

This is another great question. When you feed it to your cat or dog, you’ll notice they’ll do any trick they know just to get one lick! We are often asked if it contains MSG because of this. The answer is no. Pets will do anything for a Squeeze Vita Stick because they taste exactly like a treat should – decadent!